The Norwegian sports fashion retail Active Brands equips snow enthusiasts for winter sports and outdoor activities. With six recognized sports brands under their umbrella, the ambitious athlete is equipped for all kind of training in relation to winter sports.
Commerce Cloud-Expertise
Active Brands needed to expand and execute faster on their strategy and Commerce Cloud solution. Furthermore, they requested expertise to reach new international markets.
They sought the skills to make better use of their Commerce Cloud solution, which is used as a multibrand platform for sports brands like Johaug, Kari Traa, Dæhlie and Sweet Protection. In addition, the associated brands desired beautification. With wide ranges of sports apparel and equipment, Active Brands also had a strong desire to roll out their products to far more countries with a snowy terrain.
Top-tuned Multibrand Platform
It is important for Active Brands that each brand has its own DNA, which is one of the things Alpha Solutions emphasizes in the strategy.
The optimized utilization of Commerce Cloud consists of supporting the core of each brand's DNA so the unique style is clearly visible in the webshop. By creating inspirational content universes on the pages with an increased focus on visual storytelling and lifestyle images, the products are made more attractive and relevant in the overall buying experience.
Alpha Solutions removes friction from the pages to improve performance on mobile and in Google search optimization. Partner shops and a new check out flow have also been built.
With Alpha Solutions as partner, the Commerce Cloud solution is enhanced and boosted to fully exploit its potential technically and commercially. The associated brands can now meet the consumers' expectations for online shopping today.
