As a newly found company, Faisto had no webshop. As a fact, they did not have any sales channels at all. The Lemvigh-Müller group, who owns Faisto, therefore wanted to build a modern webshop that could sell a wide range of tools, work wear and safety equipment.
Denmark's most User-Friendly Tool Webshop
With the desire for a site with lightning-fast response times and very high scalability, the collaboration with Alpha Solutions marked the beginning of a project that resulted in one of the most advanced cloud solutions to date. Consumers could praise themselves for having acquired Denmark's most user-friendly tool shop.
A Modern Approach
The webshop was built on a Sitecore platform, but the solution itself was exclusively linked to cloud technology. In other words, Alpha Solutions delivered an intelligent client to the browser that collects and process the data that comes from the many cloud elements. React, in the Front-end, was responsible for communication with the cloud systems.
It was an extremely modern solution, since the webshop only used a relatively small amount of server power from the Sitecore platform. The solution was, because of advanced caching in CDN, able to make most pageviews without interacting with the server, which is primarily used by the shopping cart and check out. The page speed was therefore extremely fast and the solution incredibly scalable.
The Valauble PIM
One of Faisto’s biggest challenges in establishing a B2C channel was to enrich products with text descriptions and images to be user-friendly and understandable to the general customer. By using inrivers' cloud hosted PIM, Faisto was able to begin the content task from day zero in the project.
AI-supported Personalization
In addition, the webshop also ran one of the most advanced RichRelevance (now Algonomy) solutions ever. The Algonomy technology is used for product recommendations, search, category viewing and content recommendations. It gives a super personalized finish and adds another layer of ease of use, as the customer will find the most relevant products much faster.
Stock in stock
Alpha Solutions made a tight and fault-tolerant integration to the ERP system, SAP. Faisto sold from the group's common warehouse locations, and in the integration to the warehouse, an advanced reservation logic was built to ensure that Faisto customer’s products were not sold simultaneously on the group's B2B-channels.
If the Microsoft Azure-based webshop lost connection to SAP, the webshop was still able to receive orders based on the last known storage mode. The shop could sell without SAP. Orders are registered and queued in the cloud, which automatically updates SAP with sales when SAP is back online.
With orders that can include anything from large machines to small nails, stock and shipping must work flawlessly.
