Are you still delivering generic marketing content to your customers? Is your strategy still based on broad, one-size-fits-all campaign planning that treats all customers the same?
By using marketing automation, you can transform the way you work with marketing. Let user behavior and customer data determine how different customer segments receive your campaign content—so it aligns with local buying patterns, product preferences, and individual touchpoints.
For the last years it has been a true shift in consumer behavior – the pandemic just speeded up this trend - a growing preference for personalization as well as convenience, together with free delivery, hassle-free experiences - sounds familiar?
Why this is important to your business ?
Marketing Automation and Subscriptions just creates an opportunity for your business to do things that’s NOT possible with ordinary orders.
For most companies, retaining existing customers is more profitable than acquiring new ones. It’s about building close relationships with your customers so they feel valued. We work with loyalty and email marketing strategies that recognize customer behavior and, using AI and machine learning (ML), can predict how customers are likely to behave in the near future.
Clear forecast of upcoming orders! Just think about what that gives to your planning, distribution etc.
More often interaction with our customers – more opportunities for up and cross sell etc. And very importantly – this can give you more insights into churn rates and mitigations to handle that.
Loyal customers – ease of sale – it’s around 60-70% chance of selling to an existing customer versus 5-20% of selling to a new prospect
Forces you to focus on tech-led growth – so what’s that supposed to mean? The thing is – for it to work – all systems and teams has to buy into a smooth and scalable technology as well as processes – automatic workflows is more important than ever (Please see our Integration Page)
It gives you opportunities to experiment with e.g. pricing and packaging – as you’re engaging with your customers on a regular basis
At Alpha Solutions we work everyday helping clients to optimize their business, processes and supporting technology around subscriptions and smooth integrations. We would love to help your business to!
Our marketing automation specialists helps you map your customer journey, put together the right strategy and execute it on your platform. Our goal is to create a solid foundation for you, so you are able to progress yourselves and maximize the potential on your platform.
hjælper jer med at mappe jeres kunderejser, lægge den rigtige strategi og eksekvere den på platformen. Vores mål er at skabe et solidt grundlag for jer, så I selv kan arbejde videre og få maksimalt udbytte af jeres nye platform.
