With the marketing automation platform Klaviyo, it's easy to send personalized messages across your platforms. Klaviyo is simple and intuitive, so you can quickly get most of the platform's potential. There are plenty of opportunities to deliver complex marketing strategies and create hyper-segmented content.
Customer Data Platform
A Customer Data Platform (CDP) is a platform where you can collect and structure all the customer data that the company gathers — both online and offline. Often your data is spread across different platforms, which makes it difficult for all employees to access, analyze and use effectively. With a CDP you get a single unified view of your customers, which makes your segmentation more precise and allows you to calculate things like Customer Lifetime Value.
Klaviyo's CDP can be used by most companies, as the platform can be scaled easily as the price depends on the number of contacts you have.




