CMS Migration

...freeing up budget and momentum for growth

Your CMS should make it easier to grow your business—not more expensive to keep it running.

Has Your Current CMS Become a Bottleneck?

A platform problem rarely shows up only in day-to-day technical operations. It can be felt across the entire organization, becoming a source of frustration, delays, and limited opportunities.

Operations Consume the Budget That Should Drive Growth

Large portions of the budget go toward maintenance, hosting, upgrades, and expensive load testing. You are paying to keep the platform running - before you get the chance to create new value.

Marketing Is Waiting on Developers

New features have to be built from scratch. Even minor changes require developers, leaving marketing waiting for prioritization, development, and release.

Adding New Channels and Tools Is Expensive

You want a new PIM, better search functionality, or a new sales channel, but integrating it into a system weighed down by accumulated technical debt is expensive.

Downtime costs your revenue and trust

Every downtime costs. Both revenue, trust, and time for developers to fix it. An update should never cause any risk or issues.

What is CMS migration?

CMS migration is the process of moving a website’s content, structure, integrations and functionality from one content management system to another, for example from a legacy on-premise solution to a headless or composable platform.

It typically makes sense when operating costs, developer dependency, instability or a locked-in architecture repeatedly hold the business back.

A successful migration is carried out in controlled phases, so search rankings, data and uptime are preserved along the way.

An upgraded CMS has many advantages

See the benefits for IT/business See the benefits for marketing

For Marketing Teams

Be visible - Even When Customers Ask AI

Today, a CMS is about more than just managing content. With AI tools, the way content is created, discovered, and used is changing.

AI Visibility has become a new discipline that is changing how your website needs to be structured, both in terms of content and technology. Your customers are no longer searching only through website navigation and traditional search engines.

If your content and product data are not structured, you will not be mentioned. A modern CMS makes your content visible in both search engines and AI-generated answers (GEO), while giving you control over AI-generated content before it is published.

Many Countries, Many Site Types - One Platform

Complexity rarely lies in a single website. It lies in the scale. Large organizations typically operate multiple language versions across different markets and brands, spread across corporate, campaign, product, e-commerce, support, and dealer websites—built over many years by different teams.

As a result, the same content often has to be maintained in multiple places, and every market must build each campaign from scratch.

Shared templates and components make it possible to roll out a new campaign page or product launch across markets without starting over. Update text or an image once, and the change is applied wherever it is needed.

A common global framework also ensures a consistent brand experience across every market.

Who can create, edit, and publish what at the global, regional, and local levels? Approval workflows built directly into the CMS make these responsibilities clear.

SEO and GEO must be managed market by market. Domain structure, hreflang, redirects, and local search visibility cannot be addressed through a single global migration.

Deciding what should be shared globally and what should remain local is one of the most important parts of a migration. It determines both how efficiently marketing teams can work and how much the platform costs to operate. We help you make that decision.

For IT and Business Teams

The goal is a CMS that improves your business

The goal is to have a stable and scalable platform that makes it easier to execute day-to-day tasks and is simple to develop and build on over time.

So, should you choose a composable, headless, or all-in-one DXP?

There is no single architecture that is right for everyone.

A composable or headless solution can provide greater flexibility, but it also means more integrations and a greater need for technical management. Do you have the in-house expertise or a partner like Alpha Solutions that you can rely on?

A unified platform can be simpler to manage, but it can also create new dependencies and higher licensing costs.

The New Fundamental Requirements

A Migration Doesn’t Have to Be a Big Bang

The biggest risk is often not the technology itself, but trying to change everything at once.
We plan the migration in controlled phases:

A platform selection should not start with a preferred platform. It should start with your business.

We combine technical depth with an understanding of e-commerce, data management, marketing, and the processes the solution needs to support.

This allows us to challenge requirements, assess implications, and build the architecture that creates the most value in both the short and long term.

AI is an Accelerator in the Migration Process

AI is changing not only the requirements for the new platform. It is also changing the speed from initial assessment to launch. At Alpha Solutions, we use AI across projects - from project management to coding, testing, and documentation.

Our broad technology expertise and AI-supported way of working allow us to learn across projects. We track which models and methods work best for different tasks, so valuable insights from one project can be refined and applied to the next - without standardizing the solution at the expense of your needs.

This makes a CMS migration more attractive right now: You can establish a foundation that is ready for AI in your business, while also benefiting from AI throughout the delivery process.

This does not mean putting the process on autopilot, but it does mean using tools that make the process easier than it has been before.

Successful CMS migrations

From open source to enterprise

A tractor in the morning mist with the sunrise looming in the background

DLG Group

Enterprise Website for International Group

As part of a larger digital transformation, we have built a corporate website based on Storyblok CMS, which combines headless architecture with editorial capabilities, removing bottlenecks in operational processes.

Cozy bedroom with a low bed, beige bedding, abstract wall mirror, and large window. A rustic wooden bench and slippers are in the foreground.

Drømmeland

New solution with 24% higher online revenue

Drømmeland’s shift to a composable commerce architecture is both a technological and a business transformation. The decision to use specialized, connected tools in their tech stack—rather than a single unified platform—gives Drømmeland greater ownership of their digital strategy and roadmap.

A view from above on multiple windmills placed in green fields

CIP

Communicating the Importance of Sustainable Investments

A new, inspiring website on Umbraco gives Copenhagen Infrastructure Partners even stronger opportunities to accelerate the green transition. Built on open source, it keeps costs down, while improving the editorial workflows.

CMS

Partners

We have a deep experience with many CMS systems

Storyblok

User-friendly, headless CMS with all relevant tools that makes it easy for marketers and developers to work with content.

Sitecore

If anyone can get value out of a Sitecore solution, it's us!

Optimizely

With Optimizely Agentic CMS you get one the best products on the market, speaking of content production and management.

Umbraco

Headless, open-source CMS system

Sanity

With Sanity Studio, the new generation of their CMS platform, you get a flexible and developer-friendly tool to build and scale digital experiences.

Frequently Asked Questions

When should we replace our CMS?

When rising operating costs, developer dependency, instability, or a rigid architecture repeatedly limit the business. In some cases, however, optimizing the existing platform may be more cost-effective than a full migration.

Should our new CMS be headless?

Not necessarily. Headless provides flexibility and the ability to reuse content across channels, but it also places greater demands on architecture and integrations. The choice should depend on your specific needs.

How do we make the platform AI-ready?

Start with structured content, reliable data, clear permissions, and well-defined integrations. AI tools can change quickly. The foundation needs to last longer than any individual model.

Can we migrate without prolonged downtime?

Yes. With a phased migration, thorough testing, and a controlled launch plan, risk and downtime can be significantly reduced.

We have many country sites and language versions - how should this be handled?

Through a shared core of templates, components, and governance that individual markets can adapt within. The migration is carried out in waves, starting with a pilot market, while SEO, redirects, and hreflang are handled market by market.